Working Websites Pg 1
Direction & Direction
Just having a “pretty” website
is not enough. You need to direct people to your website for
it to be effective. In the past the old adage used to be
three secrets of brick and mortar success were
“Location, Location & Location”. Today the three secrets of
website success are “Direction, Direction & Direction”.
You need to use “Digital Road
Signs” to direct your potential customers to your website.
And the more road signs you have, and the higher traffic
sites they are located at, the better your website can work
for you and produce results for you.
You need links from other
companies, organizations, listings and directories. We
all would prefer our “Digital Road Signs” to be located at
the digital equivalents of Main & Transit or Sheridan Drive
& Niagara Falls Blvd. So remember it is not just quantity,
but also quality and relevance.
You need to digitally
advertise using the Internet, email marketing and Social
But most importantly, you need
to be found whenever people use search engines to search the
Internet to find the goods and services they need and want.
.Com is King
many domain name extensions, but most search engines and
people think of aname.com as the address when looking
for you. Not .biz, .org, .us or .mobi. When at all
possible, purchase a relevant domain name that is a .com
are your digital “taglines”, your digital “Elevator
Speech”. A quick and easy way for your potential customers
to find you.
phrases that will allow your potential customers to find
your website when they are using search engines to find the
goods or services they need. Quickly and easily.