Working Websites Pg 2

Landing pages  

• You may have a great website, but landing pages can increase the effectiveness of it. Landing Pages are web pages designed as special entry points to your website to increase the traffic to it and the income from it.

• Advertising and links to your website from other specific sources are directed to these pages.

• They are designed to motivate a member of a particular demographic target audience to some take some type of action. That may be to contact you, purchase one specific item or service you offer, or to direct them to a specific portion of your website that would appeal to their particular or immediate need or interest.

• The Landing Page is designed to receive traffic from radio, TV, billboard or print ad, or a listing such as a phone book or a business directory.

• Or it may be linked to from another website, an email, an Internet display ad or a PPC ad campaign.

SEO (Search Engine Optimization)

• This form of advertising optimizes your website so that search engines find your website.  SEO is a process that makes sure your website is designed so that the web site will be found when a prospect searches for a particular product or service you offer.

• SEO advertising is usually expensive and is extremely time consuming. SEO strategies need to be regularly updated so that your website is highly positioned in the search engine’s search result ranking lists.

• It is highly effective, but requires a high level of financial and time commitment.

• It is a long term process that requires highly skilled and knowledgeable management. It is NOT a quick fix or a one shot deal, it takes time, effort and patience to see substantial results and ROI.

• PPC advertising is a quicker and shorter term alternative for you if you can’t spend the time, make the long term investment, or wait for the results that SEO can bring.

• Beware of anyone who offers you quick, cheap and guaranteed results using SEO.