Digital Marketing
A marketing campaign delivers its greatest rewards for you when every piece of it is carefully designed to work together and complement the other pieces. Our goal is to give you the Highest ROI for the lowest possible cost. Partners In Profit is dedicated to developing & providing affordable solutions to help you whether you're big or small, established or new.
Successful Customer Satisfaction programs start out with solid plan and a carefully designed base. Then the other pieces are added onto that solid base, each added piece working together to achieve your goals. Call us Today & Start designing that plan & building that solid base. Working together we will build that solid base, adding the remaining pieces of the puzzle based on your budget & your immediate needs
Your website should help your customers & potential customers easily contact you & find out what you have to offer them. Partners In Profit will help you:
Websites that are up to date & look good to customers using mobile devices are considered “mobile friendly”. Google, the largest web search engine rewards mobile friendly websites and penalizes those that are not.
Don’t let your mobile friendly competition have an advantage over you.
Email Marketing is perfect for communicating with your existing customers. Email allows you to communicate regularly with your existing customers, keeping your business fresh in their minds eye. You can use email to send out newsletters, promotions, coupons & event invitations.
An Email Marketing program is only as good as the customer contact list and information it is based on. Partners In Profit helps you build a good list containing solid information. A good customer contact list is more than just a simple list of email addresses, it might contain information like birthdays, anniversaries & specific customer information like special interests that you can use to automatically engage & satisfy that individual customer.
Keeping them satisfied and motivating them to visit you more and spend more is our # 1 goal when designing an email marketing program for you.
Using sites such as Facebook, Twitter, Google+ & Pinterest to gain new customers & encourage your current customers to visit you more and spend more. Unlike email, your customers see social sites as entertainment. The more quality content and the more chances for interaction that you provide them, the happier they are. Lots of small, easily digestible posts are perfect for social media. Remember they want to be involved, to feel that personal touch.
Special offers, events, useful information are all welcome content here. Candid pictures of your staff & your facilities. Anything that makes them feel like they belong to “your special group”. You want to generate a sense of belonging and of community with your social “followers”. But the content should always be current, relevant and fresh. Let your customers post positive things about you and your business. They don’t just want to be communicated to, they want to be an active part of the conversation.
This is the perfect place to enjoy the true benefits of “word of mouth” advertising. Satisfied customers will gladly help you promote yourself to others. Encourage them to visit your social site regularly. Give them reason to visit. Reward them with exclusive offers, entice them to post glowing reviews of your business. And unlike Review & Recommendation sites, you have control over what is and isn’t posted. You can control the conversation & the message.
Most popular review and recommendation sites allow you to claim your basic listings for Free. Chances are you already are listed on the sites, but the information about your business may be incomplete or wrong. You can not afford to pass up this important & valuable free advertising.
Sounds great doesn’t it? But there is a downside. You have no control over what is said about you. Both the good & the bad remain there no matter what you wish. You need to monitor those listings and respond positively to any negative information. Ideally you need to master spin control & show that you always make every effort to provide the best customer experience you can. Just pretending the reviews are not there won’t help. Even if you don’t monitor and claim those listings, the negative will still be out there. So wouldn’t you rather show the world your desire to create the best possible customer experience for every one?
Partners In Profit will help you create, correct and maintain your listings to make sure you are getting all the new business you can from the sites. We can also monitor them for you & alert you to check them to see if you want to respond to any reviews posted there.
Your website should help your customers & potential customers easily contact you & find out about what you have to offer them. Products and service lines, upcoming events, hours, directions, reviews, staff & specials. Pictures of your products and facilities are always excellent content for your website.
You should ensure that their online information is as accurate as possible. Prices and descriptions should be current. Partners In Profit will help you gather your reviews & link to reviews found on Social Media & Online Review Sites.
Your website should be up to date & look good to customers using mobile devices.The largest web search engine, Google, has made changes in how they return search results on mobile devices like smartphones and tablets. If your website is not mobile friendly, your business is listed after all the other businesses whose web listings are mobile friendly. Most potential customers only view the first few businesses listed in a search. If your website has not been updated to be mobile friendly, you are missing out on business to your competitors who are mobile friendly. If your website is not Mobile friendly, Partners In Profit will update it to make it mobile friendly.
Pay Per Click (PPC) is an Internet Advertising method where you pay a website owner, or a search engine provider such as Google or Bing, to direct traffic to your website.
Blogging is used to build credibility and authority in the eyes of your potential customers. A well written blog generates traffic to your website. The more people that visit your website, the more opportunities you have to make offers to them and show them what you have to offer them, and to tell them why you can provide them better customer satisfaction than your competitors. A blog can not only post to your website, but can also be automatically added to your social media sites to add content to them, and may even be added to other large social media & blogging sites. A well written blog can also increase your page ranking in major search engines. The higher ranked your webpage is, the more potential customers you will reach when they search for the products and services you offer.
